The appliance category has a problem. Everything looks the same, sounds the same, and ends with someone smiling at clean plates.

When Miele launched the G7000, we decided to ignore all of that. Instead of showing what the machine does, we asked what kind of person it belongs to. The answer was Marina Kazankova – freediving world champion, someone who pushes the limits of what a human body can do underwater.

A dishwasher and a freediver. On paper, absurd. On screen, it worked.